Refuge: digital visual identity

We partnered with Rally to review and rebrand Refuge’s digital presence, to give Refuge a strong, recognisable identity online and across social channels as they push forward with their digital engagement strategy. 

The visual work was undertaken alongside work on Refuge’s tone of voice by Rally and Carys Afoko. We ran workshops with key stakeholders to get their insights into Refuge’s mission, what worked and what Refuge needed. Examples of tone of voice and visual ideas were presented together, tested and tweaked to become one defining document for the charity.

The final document outlined a new, active tone of voice, an accessible colour palette, fonts and usage rules, as well as examples and templates. The new identity has been rolled out across digital channels, with a review planned to incorporate other media.

You can see Refuge’s identity in action on Instagram and Facebook.