Refuge Fundraising Pack

Refuge is the largest specialist domestic abuse organisation in the UK. We’re proud to have worked with them since 2020, providing brand consultancy and review, creating fundraising materials, brands for events, advertising campaigns, merchandise designs, and web and digital, helping them raise awareness and support for survivors of abuse.  

Following the visual identity work we did with Refuge, we were asked to create and design their main supporter fundraising pack. This, and the accompanying assets such as posters, bunting, social media posts and badges would be needed for digital download and for most of them, print.

We drew on the empowering, feminist themes of the merchandise we’d designed for Refuge, including ‘Yes You Can,’ and created dynamic layouts using text illustrations and positive images. The copy uses Refuge’s tone of voice to communicate key messages and focus on making fundraising fun and effective.

The digital fundraising pack is interactive, with links to helpful online content, such as Facebook and JustGiving Refuge landing pages and more Refuge fundraising resources. The print version links to this content using QR codes or web addresses.

The positive impact of fundraising on Refuge’s users is stressed throughout.

We continued the theme across a range of supporting fundraising materials, including bunting, posters, press releases and social media posts. Now, when fundraisers sign up to support Refuge, they receive a pack of items aimed at helping them enjoy a positive fundraising experience and maximise the amount they can raise.