Re-Engage.

A Big Give Meta campaign to boost donations and engagement.

Hynt (brilliant digital fundraising agency run by Sarah and Josh) asked us to design visuals for Re-engage’s Big Give Appeal.

We created a range of visuals to test: real stories using service user images, stock images, and illustrations. Testing tied in with real-world events (Labour’s discontinuation of the Winter Fuel Allowance) which meant that older people were being featured heavily in the news.

The real case studies out-performed other creatives, engaging key audiences with authentic story-telling. More than 84,000 people engaged with the campaign, building a solid audience for re-marketing.